If you think email signatures are only about adding your name and title, you are highly mistaken. It’s also an inherent part of your brand’s branding. Precisely why experts suggest using it wisely to engage with customers or potential clients and catch the reader’s eye by making it memorable.
So, one should incorporate signatures in a way that it aligns with the business goals. In this article, we have curated steps, especially for you, on how to edit signature in gmail and how it is beneficial for your business growth. So, let’s dive right in then.
How to Edit Signature in Gmail?
The following guide will help you edit Gmail signatures quickly.
- Open Gmail.
- Click on the Settings at the top right corner of your computer screen.
- Under ‘General’, scroll to signature and make changes you want to make.
- Use the text box to make the desired changes. Click on edit to change the signature name.
- The last step is to click on ‘Save Changes’ at the bottom of your screen.
To those who are still hesitant about doing in the first place, the next part of the article will help you make an informed decision for yourself and your company.
How can Gmail Signature Help in Boosting Business Growth?
Gmail signatures can be very important when looked at from a marketing perspective. It is a simple and straightforward way to increase brand awareness quickly, boost your sales, and a lot more.
Don’t know what it might be? Don’t worry!! We’re here to help.
Increases brand awareness:
Having a business signature in the corporate emails makes your company’s brand more recognizable among your clients, prospects, and partners. In this way, every employee of your company who has a Gmail signature reinforces your company’s brand. So, when a recipient scrolls down through the email, make sure it contains all the necessary information like company name, logo, corporate fonts, and colors.
Instead of using a company card offline, share all the necessary information with the recipients online. Since your email signature stands equal to your business card. To give a more professional look to your email signature, cover aspects such as:
- Your status with the position of the company
- Include the company name
- Lists all your corporate contact information
- Incorporate a legal disclaimer
Also, ensure that your Gmail signature is concise, well-structured, and nicely designed.
Ensures Personalization of Emails:
One can’t deny that by using email signatures, one can trigger meaningful conversations. Firstly, it customizes the closing of your email like- “Best Regards” or “ Have a delightful weekend.” Secondly, you can customize the signatures as per your recipients’ preferences. Thirdly, you can use a personalized link at the bottom of your signature, for example- an article that may be useful for your recipient or a link to the trial version of your product.
Provides social proof in your email:
Business correspondence can be a good tool if you want to increase your recipient’s trust in your brand. For example- you can play around with an email signature banner, place a happy testimonial banner inside it. Moreover, you can add credibility of your business by adding some social stats. Apart from this, you can also add some social media icons so that your recipients know about your social media presence.
Drives traffic to your website:
Whenever your employees add an email signature to the messages, make sure that they add your website’s URL to that. This way, you can engage directly with your prospects, informing them about your expertise and other relevant information that will make them even more interested.
Similarly, you can also direct people to your landing pages, the contact page, the About Us or portfolio page, or the company’s blog section.
Helps to send more targeted email messages:
You will be amazed to know that you can customize your email messages according to your target audience. For instance,- you can include the latest case study link in an email to a potential partner or an attractive offer to a customer in an email. Just imagine that you can tailor your existing emails to every person instead of using a standardized sign-off.
To Sum it Up
By now, you must have realized that there is no need for separate marketing strategies when it comes to enhancing your brand’s presence. You can do it all with customized email signatures. Before starting an email signature marketing, make sure that your signature is well-structured and synchronized with your company’s brand.
So, did you personalize your email signatures yet?