Making marketing strategies seem to be not a big deal as everybody knows about social media networks, search engines, email marketing and ecommerce. However, it may seem a bit more complicated on practice as books don’t give answers how to implement these strategies to gain highest results. We think, it is the time to correct the situation and reveal how even simple ecommerce advertising strategies can work to benefit your business.
Oh, no, we are not going to recommend making posts on a regular basis, like once a day. There is something more in it. You should work with the audiences in relevant networks. It means, if you sell fashionable clothes, you will fail with LinkedIn as it is designed for professional purposes. Instargam, in its turn, will help you to play with visibility, to make small videos describing your products, showing their functions and so on.
The strategies you can use:
implement users’ content – it will ease your workload and if buyers mark your content with your brand hashtag to show this social proof and encourage others;
create a calendar for posting – study what day is more productive for you, it means when people are more willingly react to your posts and on which ones, too.
It is not a strategy for immediate reaction, but it is one of free methods that will be especially important if you just start your business.
Mind, main idea of search optimization is expanding and you should implement keywords (SEO) not only from your area, but also from neighbouring ones. It means, if you sell fitness bracelets think about texts with weight losing, information for those who wants to start running, how breathe while morning or evening jogging and so on.
How to gain effect:
keep your content up-to-date, nobody is interested in the news of 2015. You can save them in the archive, but new facts, trends and ideas should be obligatory posted;
don’t hesitate to adopt some SEO tools like SEO manager, they will help you to check your content. They will not affect performance of your business, but will indicate where the problem is.
make new pages on regular basis, they will help you to attract more traffic.
Be ready to accept idea that only a small amount will buy from you from the first visiting and quality content can serve as a good bridge to start relations between you and your clients. This strategy is not only about consuming, but educating as well. By reading your materials, they get used to you and next time, when they decide to order something, they will come to you as people like those who care about them.
Variants of realization:
set yourself to long term relations and create content like a snail. As we have discussed before, if your niche is about sport, start with information about jogging, when you get certain traffic from it, go to fitness articles, then you can work with healthy lifestyle at all;
monkey sees, but monkey does it a bit different. Too big distinction is likely to turn your customers off from you. Accept your rivals approaches, but do it a bit different, apply your own style.
Competitions and gifts
This activity is not designed for often use, otherwise people will not feel the value from the prizes you give them, 3-4 times a year is enough. Giving product from your brand as a gift is probably not the best idea, you can offer something extra, like an accessory for a bag, a bottle for runners and so on.
As you can see, even these strategies do not work separately and closely connected to each other. Your final goal should be uniting them all, only in this way you can get significant results.
Start with these strategies and write us how your things are going, we will help you with further steps.